Job Description

Job Description: Digital Analytics Implementation Analyst (Product Owner Track)

Core Responsibilities

• Lead the end-to-end implementation of digital analytics solutions across web and mobile platforms (iOS & Android).

• Act as a Product Owner, translating business requirements into scalable technical solutions for global, enterprise-level environments.

• Oversee enterprise-scale tag migrations (e.g., server-side Adobe Analytics across 100 profiles and hundreds of sites).

• Drive consent management strategies to ensure GDPR/CCPA compliance across all data collection activities.

• Manage cross-functional collaboration with marketing, compliance, engineering, and global technical teams.

• Optimize site and app performance through improved tagging architecture, with a proven track record of reducing load times by 30% .

• Enable global/multi-market campaign execution, ensuring multi-language compliance and accurate measurement.

• Conduct customer journey analysis to identify opportunities to improve KPIs (e.g., CSAT, conversion rates).

• Mentor and guide small to mid-sized technical teams while remaining hands-on in solution design and delivery.

Essential Qualifications, Skills, and Technologies

• Experience: 12–15 years of overall IT/analytics experience, with at least 7 years in digital analytics implementation.

• Recent Expertise: 3–5 years of recent, hands-on experience with Adobe Analytics and Tealium in large-scale enterprise environments.

• Core Tools & Platforms:

  • Adobe Analytics (custom implementation, tagging, dashboards)

  • Tealium iQ (tag management, profile setup, integrations)

  • Tealium AudienceStream (CDP, segmentation, personalization)

  • Adobe Target (A/B testing, personalization)

  • Adobe Customer Journey Analytics (CJA)

• Technical Proficiency:

  • API integration and testing (REST, SOAP, Postman, Splunk)

  • JavaScript-based tracking solutions and 3rd-party data integrations (DoubleClick, Facebook, LinkedIn, etc.)

  • Power BI for data visualization

  • Databases: MySQL

  • Scripting/programming familiarity: Python (for automation and data manipulation)

• Mobile Analytics: Strong understanding of capturing and designing analytics solutions for native iOS and Android apps (no coding required, but solid knowledge of SDKs and data flow).

• Leadership & Collaboration: Proven history of leading global teams, engaging stakeholders, and bridging technical and business objectives.

Preferred (Nice-to-Have) Skills or Experience

• Certifications:

  • Certified Scrum Product Owner (CSPO)

  • Tealium iQ Product Certification

  • Data Analyst Program Certification (UT Austin or equivalent)

• Advanced technical degree: Master's in Computer Management or related field.

• Experience driving customer personalization and segmentation strategies using CDP platforms.

• Familiarity with additional data privacy frameworks beyond GDPR/CCPA.

• Demonstrated success in client-facing roles, managing stakeholder expectations in enterprise environments.

Nesco Resource offers a comprehensive benefits package for our associates, which includes a MEC (Minimum Essential Coverage) plan that encompasses Medical, Vision, Dental, 401K, and EAP (Employee Assistance Program) services.

Nesco Resource provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

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